Mlad\u00ed lid\u00e9, kte\u0159\u00ed se pou\u0161t\u00ed do spole\u010densky prosp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed, \u010dasto bo\u0159\u00ed stereotypn\u00ed p\u0159edstavy a za\u017eit\u00e9 po\u0159\u00e1dky. V minul\u00fdch letech usp\u011bla nap\u0159\u00edklad bezdomoveck\u00e1 cestovka, m\u011bstsk\u00fd bikesharing nebo mobiln\u00ed rozhran\u00ed pro seniory. Kdo z\u00edsk\u00e1 odbornou podporu v podob\u011b nejlep\u0161\u00edch mentor\u016f, workshop\u016f a 2 000 Eur letos?<\/p>\n
<\/p>\n
Mo\u017en\u00e1 jste je u\u017e n\u011bkdy potkali, nebo je dokonce vyu\u017e\u00edv\u00e1te. R\u016f\u017eov\u00e1 kola brat\u0159\u00ed Slav\u00ed\u010dk\u016f dob\u00fdvaj\u00ed \u010ceskou republiku, jsou ji\u017e v \u0161esti velk\u00fdch m\u011bstech. Projekt zam\u011b\u0159en\u00fd na sd\u00edlen\u00ed kol pro\u0161el programem Social Imapct Award (SIA) p\u0159ed dv\u011bma lety a p\u0159isp\u011bl k tomu, \u017ee z prvotn\u00edho n\u00e1padu je nyn\u00ed funguj\u00edc\u00ed soci\u00e1ln\u00ed podnik, jeho\u017e slu\u017eby vyu\u017e\u00edv\u00e1 2 000 lid\u00ed. \u201ePot, krev a slzy. Nic jin\u00e9ho v\u00e1m sl\u00edbit nem\u016f\u017eu. Ale stoj\u00ed to za to,\u201c vyz\u00fdv\u00e1 dal\u0161\u00ed mlad\u00e9 lidi k zapojen\u00ed do SIA V\u00edtek Je\u017eek, spoluzakladatel projektu Rekola.<\/p>\n
Pom\u00e1hat senior\u016fm ovl\u00e1dat mobiln\u00ed telefon je c\u00edlem dal\u0161\u00edho ocen\u011bn\u00e9ho projektu s n\u00e1zvem Koala Phone. Z p\u016fvodn\u00ed snahy pomoct vlastn\u00ed babi\u010dce vznikl v\u00fdzkum mezi seniory, diplomov\u00e1 pr\u00e1ce a speci\u00e1ln\u00ed software pro dotykov\u00e9 telefony, kter\u00fd usnad\u0148uje jejich ovl\u00e1d\u00e1n\u00ed. Aplikace Koala Phone se nyn\u00ed prod\u00e1v\u00e1 na Google Play a m\u00e1 u\u017e 30 jazykov\u00fdch mutac\u00ed.<\/p>\n
\u201eSocial Imapct Award n\u00e1m nesm\u00edrn\u011b pomohl. Do programu jsme vstoupili jako v\u00fdvoj\u00e1\u0159i s nehotov\u00fdm produktem a o obchodn\u00edm sv\u011bt\u011b jsme toho moc nev\u011bd\u011bli. D\u00edky SIA jsme se dozv\u011bd\u011bli, jak produkt odrizikovat, vytvo\u0159ili jsme obchodn\u00ed pl\u00e1n a z\u00edskali prvn\u00ed z\u00e1kazn\u00edky,\u201c \u0159\u00edk\u00e1 kr\u00e1lov\u00e9hradeck\u00fd soci\u00e1ln\u00ed podnikatel Josef Slav\u00ed\u010dek, kter\u00fd spole\u010dn\u011b se sv\u00fdm bratrem Tom\u00e1\u0161em aplikaci vymysleli.<\/p>\n
Spole\u010densky prosp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed \u010dasto obrac\u00ed nev\u00fdhody v siln\u00e9 str\u00e1nky. Tak funguje nap\u0159\u00edklad cestovn\u00ed kancel\u00e1\u0159 Pragulic, kter\u00e1 jako pr\u016fvodce po Praze zam\u011bstn\u00e1v\u00e1 lidi, kte\u0159\u00ed znaj\u00ed m\u011bsto jinak ne\u017e v\u011bt\u0161ina obyvatel \u2013 maj\u00ed toti\u017e zku\u0161enost s \u017eivotem na ulici. M\u00edsto tradi\u010dn\u00edch turistick\u00fdch atrakc\u00ed a pam\u00e1tek vedou prohl\u00eddky m\u011bsta s Pragulicem po m\u00edstech spjat\u00fdch s \u017eivotn\u00edmi p\u0159\u00edb\u011bhy jeho pr\u016fvodc\u016f-bezdomovc\u016f. Tento projekt byl v SIA v roce 2012 a od t\u00e9 doby se rozvinul ve finan\u010dn\u011b sob\u011bsta\u010dnou organizaci, kter\u00e1 provede po Praze n\u011bkolik tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f ro\u010dn\u011b.<\/p>\n
I letos budou ocen\u011bny nejlep\u0161\u00ed n\u00e1pady, jak \u0159e\u0161it spole\u010densk\u00e9 a ekologick\u00e9 probl\u00e9my kreativn\u00ed a ekonomicky udr\u017eitelnou cestou. Do Social Impact Award se mohou hl\u00e1sit t\u00fdmy, ve kter\u00fdch je aspo\u0148 polovina \u010dlen\u016f aktivn\u00edmi studenty vysok\u00e9 nebo vy\u0161\u0161\u00ed odborn\u00e9 \u0161koly, nicm\u00e9n\u011b v\u0161em mus\u00ed b\u00fdt do 35 let. P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 online na webu akcelera\u010dn\u00edho programu a uz\u00e1v\u011brka je 30. dubna. V\u00edce informac\u00ed se dozv\u00edte na socialimpactaward.cz<\/a>.<\/p>\n Zdroj: TZ SIA<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Mlad\u00ed lid\u00e9, kte\u0159\u00ed se pou\u0161t\u00ed do spole\u010densky prosp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed, \u010dasto bo\u0159\u00ed stereotypn\u00ed p\u0159edstavy a za\u017eit\u00e9 po\u0159\u00e1dky. V minul\u00fdch letech usp\u011bla nap\u0159\u00edklad bezdomoveck\u00e1 cestovka, m\u011bstsk\u00fd bikesharing nebo mobiln\u00ed rozhran\u00ed pro seniory. Kdo z\u00edsk\u00e1 odbornou podporu v podob\u011b nejlep\u0161\u00edch mentor\u016f, workshop\u016f a 2 000 Eur letos?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[65,67],"_links":{"self":[{"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/posts\/4378"}],"collection":[{"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/comments?post=4378"}],"version-history":[{"count":0,"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/posts\/4378\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/media?parent=4378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/categories?post=4378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mamnapad.cz\/wp-json\/wp\/v2\/tags?post=4378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}